In this day and age, social media is an important tool for e-commerce. Almost all businesses have online stores, whether these are independent websites or social media profiles – from small businesses to enterprises. And by using social media e-commerce strategies, businesses especially enterprises can reach a wider audience and reach their target sales.
But what is social media e-commerce and how will enterprises benefit from it?
Social media e-commerce is using social networking sites to market an online store. Through social media, enterprises can drive more traffic to a website, create and solidify brand awareness, reach target sales faster, and communicate with customers 24/7.
With over 76 million users in the Philippines, Facebook is one of the largest and best social media e-commerce platforms. The social networking giant also allows in-app purchases and automated messages through Facebook Messenger for a frictionless shopping experience.
Also owned by Facebook, Instagram offers a frictionless shopping experience through Instagram Shops and Instagram Checkout. Moreover, Instagram has short-form video content like Instagram Stories and Instagram Live to entertain and connect with customers.
With all these benefits of using social media for e-commerce, more enterprises are leaning into starting social commerce. Since the future of e-commerce heavily relies on social media, brands start applying social commerce practices like influencer marketing and frictionless shopping.
One of the best and easiest ways to start social commerce is by using best practices like conversational commerce. Also known as c-commerce, this practice makes use of AI and chatbots which ensures 24/7 availability to customers. That way, all queries from product discovery to even post-purchase are answered swiftly and efficiently.
By keeping these tips and platforms in mind, enterprises can reach their target audience through social media e-commerce. Add in the help of platforms like Aiah Commerce, going digital is made easier.